Offering at an additional cost a gps device, or itouch with gps adapter or an iPhone with full 3g plan to record their trip on trials app, have an offline oms map for directions and a cyorder or new iPhone that records video. They can then put their journey mapped with photos and video on ou website which draws traffic to the exciing ride they had plus the offerings of the business. How to get cheap iPhones to do this, eBay?
Using trial guru ore loaded with rides for them to do. Also an option to hire a full working iPhone with a prepaid card loaded up for us and easily recharged. Perfect for travelling tourists etc from overseas. Need I work hard to promote this service to tourists. Where to do this and what cost for this marketing. Also load a hacked maps app so they can find directions wherevere they are in Sydney or OZ. The phone plus a backpack and water bottle and solar charged perfect to upsell the actual bike hire. Also great for trips away for the weekend.

Iphone audio guides that go with their tours, designed to be played and paused as they get to landmarks with a vo about what they are seeing by well known pepole perhaps? Or just doe b me or a vo artist.
Also could have audio guides that feature locals from the areas talking about their area, docukmentary style. Make them educational and promote the local areas. So I o and do vox pops for the video and the audio of area that are designed to be watched on an iphone and liatened to while riding.
YES, very good idea. So when people hire the phones they are gettign a lot more for their buck. They are paying for the video and thew audio commentary. Could then use the fooatge from that to make a docukmentary later, that is based on the tours. Also have the tours of video / audio on the site, just teasers to make people want to hire the iphones with the bike hire.

Your Iphone is preloaded with a range of Itunes playlists that you can listen too if you want musical inspiration. Everything from ambient to breakbeat and in between.